OUR GOVERNING OBJECTIVE
We aim to grow as an international, vertically integrated cement producer, combining an entrepreneurial spirit and operational excellence with respect for people, society and the environment.
To achieve this objective, we focus on four strategic priorities:
We expand our business through acquisitions and greenfield developments in attractive new markets, to diversify our earnings base and mitigate reliance on a few markets.
We extend our business into other product areas in the cement value chain, serving our customers better and accessing new profit opportunities.
Continuous competitive improvement
We implement new efficiencies throughout our business to reduce costs and compete more effectively.
Focus on human capital and corporate social responsibility
We care for our employees, support their professional development and continuously improve our good relationships with all internal and external stakeholders, always aiming for mutual respect and understanding.